Brand promotion is a critical part of any digital marketing strategy. In addition to content and design, the most important factor in brand promotion is the ability to attract a target audience. The goal of this article is to provide an overview of various ways that brands can promote their products online. Brands are increasingly looking for new ways to market their products/services. In today’s digital world, every brand is a product and every product a brand. Therefore, brands need to promote themselves in different ways.